What is the Purple Pound?

The Purple Pound is the spending power of disabled people and their households.

In the UK, this market is worth an estimated £274 billion a YEAR.

There are 16 million disabled people in the UK. That’s 1 in 4 of us. Many of these potential customers can’t get what they need. This is because of accessibility issues.

73% of disabled online shoppers have experienced barriers on over a quarter of the websites they visited.

And 4 in 10 disabled people said they can’t visit local shops because they are inaccessible.

– Scope